Alpinestars is a world-known Italian company that manufactures protective apparel, footwear and other gear for use in motorcycle, auto racing and other action sports. It was founded in 1963 by an Italian leather craftsman and a motosport aficionado Sante Mazzarolo. Today Alpinestars is the company that outfits Formula One, MotoGP, Motocross and NASCAR champions. Inspired by its motorsports heritage Alpinestars started to develop a premium line of sportswear clothing for men and women with designer offices in California and Italy. The brand name Alpinestars proudly stands out in the world of motorcycle and auto racing.